Monday, November 10, 2008


Ten Steps to a Successful Turnaround
To implement the ten keys in a successful turnaround, you have to perform, in order, the following ten steps. Owners of small- and medium-size businesses have successfully used these steps.

Step 1: Write business, sales/marketing, and operation plans
We will go into greater detail about the value and structure of a business plan in Chapter 2, but for the purposes of this list we will talk about the importance of written plans. Rarely do companies who write and maintain plans on an annual basis get into trouble. Plans chronicle the good and bad of the past and set a vision for the future.

Investors, management, and employees all need to know what the company’s future plans are. They need to see where they fit in, how they can help, and to share suggestions based on their expertise that will help the company succeed.

Step 2: Meet with key personnel and a board of directors or advisors
You must get the key people in the business together to have a no-holds-barred discussion on how to fix the company. Don’t go into the meeting without a plan of your own. People lose confidence in leaders who lack a plan and vision for their business. The key in this type of meeting is to be self-assured, open-minded, and flexible.

Step 3: Revise plans
After listening to key executives in the business, revise and ask key executives to review the plans a second time before presenting them to the board of directors and employees.

Step 4: Meet with employees
Have a company meeting, admit that there are things wrong with the business, and discuss how management plans to fix it. Provide employees with a copy of the company business plan and ask for their input. For an established business, this step demonstrates that careful consideration has been given to the development of the business.

Step 5: Meet with customers
Rumors of your imminent demise are swirling around the business community. Key customers are becoming nervous and some are even looking for new vendors. Don’t stick your head in the sand. Inform your customers about your situation and tell them how you plan to correct it. Be reassuring, but not deceitful.

Step 6: Meet with vendors
Company vendors get very nervous when they hear “on the street” that one of their customers is having trouble. Sometimes word travels faster than you can thoughtfully alert the appropriate people about your problem. With that said, you need to develop a prepared statement outlining the problems and how you plan to deal with them. You will receive plenty of concerned telephone calls. Respond quickly and thoughtfully to all of them.

Step 7: Contact tax authorities
If you can’t pay your local, county, state, and federal taxes, notify the authorities. Tax authorities will work with you. You’ll be on much better terms with them than if you fail to pay and have it appear as if you are trying to avoid your obligation.

Step 8: Contact your bank
If you have loans or a line of credit, call—don’t write—your loan officers and tell them you need to meet in person. Give them the bad news followed by your plan of action. Appear confident and reassuring.

Step 9: Keep only employees who are essential to the business
Figure out which employees you can let go without damaging your business. Nobody likes to let people go, but for the business to survive you want to keep only people who are bringing in, making, or servicing sales.

Step 10: Cut unnecessary costs
Make a list of all your expenses and eliminate what you don’t need. You need to buy time in order to fix your problems, and cutting expenses is a good way to buy “financial” time.

* Source Streetwise Small Business Start-Up

For details of our Business Management and Turnaround Services see www.WesternCapitalTurnaround.com

To Your Success,

Robert Paisola
CEO
Western Capital
www.RobertPaisola.com

Wednesday, November 05, 2008


Your News Coverage Team, Live from Salt Lake City, Utah ; Dr. RG Williams, Steve Cloward and Robert Paisola


Robert Paisola for CNN I Report, Live from the Utah Republican Party Headquarters


Robert Paisola with ABC News


Steve Cloward with BANDS FOR FREEDOM Recipient


Robert Paisola broadcasting Live Via Satellite to the World


Robert Paisola, Steve Cloward and Dr. RG Williams with the Rob Bishop Campaign Staff


Robert Paisola Reporting Live


Steve Cloward and Robert Paisola with Utah Attorney General Mark Shurtleff


Robert Paisola with Senator Orrin Hatch (R) Utah 2008


Robert Paisola with Senator Robert Bennett (R) Utah


Fifteen years ago, you had three choices, ABC, NBC or CBS. This was the way Americans got their news handed to them.

That is all different today.

Covering the 2008 Election Campaign as a blogger, journalist and CNN I Reporter, presented many open doors that have been previously considered closed and hidden to the average American Citizen.

The Grand America Hotel in Salt Lake City, Utah was the host to the local and national media, both traditional and non- traditional, covering the Utah Republican Party Election Campaign Results Live. And we were there!

The results of the election were all the same and the information was equally avaliable to all the media, including myself, Robert Paisola, however the way the information was delivered by our dedicated team at such warp speed to a worldwide audience on the CNN Network and the Wire Services top whom we report, often called "New Media Journalism" gave even the most seasoned journalist cause to wonder.... How is this possible?

"Don't you have to have that approved by your Editorial Committee?" she said.

As a reporter with a local National Public Radio Station stated, she was completely astounded that we could take photos and video and immediately post them online to sites such as CNN. This was completely foreign in her world, but this is the world that we rule, the world of the NOW GENERATION!

We were also approached by some of the top names in news. We were asked by a national Network Affiliate how we liked what we were doing. "Awesome, we said" and we do not get paid a dime! You could feel the tension... or was it jealousy?

Welcome to the era of Citizen Journalism. The era where YOU have the ability to take a stand on an issue and have your voice broadcast around the WORLD in minutes. No longer are you stuck watching your local Affiliate dictate carefully crafted words in order to make sure that they remain "in the bounds of the stations predicated ideology"

You, as a citizen journalist, have the entire worlds attention at your fingertips and all it takes is the desire, a little bit of money for equipment, and the ability to accept nothing less than full equality in the media circles where you circulate to make it happen.

Tonight was our night to shine and that is exactly what we did.

We sat at the same media tables that ABC, NBC, CBS and FOX used.

We had the same equipment, (many times ours was even better), and we had the desire and ability to simply MAKE IT HAPPEN.

We will tell you that the State that we were covering on this particular night was the State of Utah. We will also tell you that Gov. Jon Huntsman Jr. and Attorney General Mark Shurtleff both easily coasted to re-election ,along with one of our favorites, the new Utah House Representative, Jason Chavez, who kicked his opponents butt!

So, welcome to the world of new media, and welcome to the world where anything is possible. We hope you enjoy the videos and photos that we took, because we are very proud to have been part of this historic process. And you can count on us to be there giving you the facts 24 hours a day... just the way you deserve your news.

This, my friends is only the beginning!

Oh, and that reporter with that large television station that asked if we were hiring....nope.... we do it all for free, because WE CAN!

Reporting Live from Salt Lake City, Utah for CNN I Report, Associated Content, The New York Times TV Decoder, and the MSNBC Citizen Journalist Campaign , this is Robert Paisola Reporting LIVE from Salt Lake City, Utah

CONTACT INFORMATION
Robert Paisola, CEO,
Western Capital Multimedia
www.RobertPaisola.com
801-671-7843
1-877-517-9555

Sunday, November 02, 2008



Robert Paisola's Western Capital Acquires Rene Magazine

(Salt Lake City, Utah) – November 1, 2008 – The chairman of Western Capital Multimedia, Robert Paisola, announced today that Western Capital has acquired the Utah based fashion magazine RENE MAGAZINE.

“As a popular fashion and lifestyle magazine, the acquisition of The Rene Magazine Brand, is another important step for our strategic plan,” Paisola said. “Their coverage of the fashion and lifestyle sector will dovetail very well with Western Capital Multimedia and our plans to broadcast lifestyle news and entertainment.”

Paisola said the magazine will continue to publish monthly under the Rene Magazine name. “Similarly to our acquisition of Exterra Credit, we’ll leverage the brand equity in Rene to help us capture more of that market segment,” he said.

According to Paisola, Western Capital has plans to utilize content from the magazine and to reformat into a high end fashion and lifestyle magazine, including news segments, national feature articles and a fashion and lifestyle television show for the company’s Podcast News and Entertainment divisions, respectively.

Publisher and editor of Rene Magazine, Joe Daniels, indicated the acquisition was also a good move for his magazine. “As a division of Robert Paisola’s Western Capital Network, we’ll be exposed to greater audiences and broader grid exposure,” Daniels said.

The acquisition will benefit Rene in other ways, according to Daniels. “I believe the content that Robert Paisola and Western Capital offers will inform and entertain people regardless of position that they are currently in,” she said.

“As a diverse media company, we are interested in reaching a new readership, Our goal is to provide not only lifestyle content, but valuable financial related content to assist those who are currently experiencing financial hardship, said Paisola. Our company, MyCollector.com has been at the crust of the financial assistance movement for years, and this is a valuable asset tofold into the Rene Product.
“We anticipate that by using our value added partners, such as ITunes, PodcastTuneup.com, and the Western Capital Video Networks, including our status with CNN I Report, we will be able to deliver national and international content using tools such as YouTube.com, Google Video and other essential Viral Marketing tools to ensure prompt delivery of content as well as continued profitability

Visit the Western Capital Media corporate Web site at www.WesternCapitalPublishing.com and www.RobertPaisola.com

View the latest newscast and commercials at the www.ReneMagazine.net News Web site, hosted by MySpace.com at www.ReneMagazine.org

Western Capital Multimedia
A Division of the Western Capital Group Of Companies
63 East 11400 South
Suite 221
Sandy, Utah 84070
801-975-7100
Media@WesternCapitalCredit.com

Western Capital Media, Inc., is a financial services, motivational seminar, broadcasting and interactive media company with the purpose to provide quality fashion news and entertainment to residents and visitors of the Western Capital community through the development, production and marketing of entertainment, news and information within the Rene Magazine brand and the rest of the Western Capital Community. WCM will deliver programming via an innovative distribution network, on the company’s Web site and via other Web 2.0 platforms.

Monday, April 21, 2008

Mr. Robert  Paisola  Motivational Speaker on THE SECRET



A server containing personal information on some 700,000 people was stolen from a collection agency in Indiana last month prompting concerns over how that information may be used, according to an Associated Press article over the weekend.

Central Collection Bureau, Inc., based in Indianapolis, said that eight computers and a server were taken from its office on March 21. The server contained the personal information -- including names, addresses and Social Security numbers – of as many as 700,000 people. The information consisted of billing and past-due records of consumers the collection agency was pursuing on behalf of clients.

The company said in a press release that three locked doors were breached to obtain the server. The company also said that the data on the machine was password-protected but not encrypted.

"We're obviously heartsick about this," Chet Klene, the company's president, told the AP. "We've been in business since 1972, and nothing like this has ever happened before."

Central Collection offers collection services across several sectors, including health care and medical debt and child support payments.

Police have not yet found the missing equipment and the Indiana attorney general is currently investigating the incident.